Direct Driller Magazine Issue 16

Farming is not the only industry to face tsunami-sized variations in product prices and input costs. Think airlines, oil, retail, manufacturing, restaurants, hair dressers, theatres… I recently had a very interesting conversation with a very senior oil man who explained the hugely difficult and expensive process of shutting down a refinery and the equal cost of starting it up again. He said that Shell, his company, were employing advisors far more than ever before, as the challenges,