Презентация на тему: Trademarks in English

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Trademarks in English language
Melnikov Maksim 10A
Teacher: Kozlova A.M.

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Trademark?
«trademark» – any symbol, word, number, image or object, used by seller or for identification products.

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In everyday life we often hear the terms “brand name”, “logo”, “brand”, “trade mark”, “slogan”. They are all intended to name "trademark".

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Excellent
The trademark of the detergent All "everything, all" contains a hint that that it removed all the dirt when washing and it can be used for all washing machines etc. A great advantage in trademarks is provided by the -ex element (possible connection to excellent). Maltex, Cultex, Kleenex, etc.

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From google to Youtube
EASY (от easy «легкий»),
LESS-TOIL "меньше работы",
ONE WIPE «одно вытирание»), convince the buyer of minimal costs when using them.
QUICK («быстрый»), QUIK-BILT (от quick – built «быстро построенный»), SPEEDRY (от speed dry «моментальная сушка»), JETCOOL («моментальное остывание»)

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Structure types
1. Simple trademarks (formed from nouns, adjectives and verbs): AMBASSADOR, BLISS DOVE, BANISH, TIGHT, QUIK.
2. Two words: ANGE SKIN, ANGEL FACE, DESERT DRI, SABL SOFT, FLIGHT LIGHTS.
3. trade marks-imperative sentences: DIP IT HOLD IT, WEED-B-GONE («да исчезнут сорняки»), WASH`N WEAR (букв. «стирай и носи»), WASH`N DRY («стирай и суши»).
4. trade marks-affirmative sentences IHEAL-YOU(«I heal you» – «я лечу вас»), U-DO-IT («You do it» – «вы делаете это»).

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how to differentiate
-cide: GALLICIDE (against pests), JETOCIDE (body spray)
-or, -er: HIBERNATOR (clothes for sleep)
DRIZZLER (trademark coat for bad weather, from "drizzle" «моросить»;
-ine, -in (medicines, drugs):
SUGARINE, NITRINE, STIMULIN, ARRESTIN, INSTANTINE.
-ex, (-x) chemical:
DIRTEX – from dirty, BLISTEX, SCRATCHEX
-on, (-lon) cloth materials:
NYLON, RAYON, BANLON, ACCOLON, CRION, KIMLON, DACRON.

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