Views – The Baur au Lac Magazine 2023

Welcome to Zurich, and welcome to the Baur au Lac. It is our privilege and pleasure to welcome you in the homely atmosphere of our newly renovated and, in part, redesigned entrance and lobby area. The driveway now glistens with a soft green granite hue, and black marble adds even sharper brilliance to our terrace. The warm wood shades on the wall panelling in the lobby are dotted here and there with an almost luminous blue and a striking red. And while all this was in progress, the Baur au Lac also engaged in a finely nuanced rebranding exercise. VIEWS, too, seized the momentum and completely revamped its cover page. The new-look layout likewise leaves even more space for inspiration – introducing you to the hottest artists in the USA and Mexico, for example, and showcasing new »Leading Hotels of the World« for your next trip around the world. We also give you a fascinating insight into the commitment of our partners to sustainability and society. We wish you an enjoyable and entertaining read.